PPG announces its collaboration with Xiaomi EV on the newly launched “100 Colors Project,” an ambitious initiative aimed at redefining automotive personalization. As part of Xiaomi’s Customization Service, the project will introduce 100 exclusive paint colors over the next three years, co-developed with leading global coatings suppliers.

PPG was selected as a key partner in the program and contributed to the development of the first five custom colors. These include the standout Amethyst Purple, distinguished by its deep luster and unique visual character, offering Xiaomi customers a premium and personalized aesthetic.

At the launch event, Xiaomi EV revealed its ambitious plan to offer a more personalized experience for YU7 owners. In collaboration with leading global partners, the company will design 100 exclusive car paint colors over the next three years.

This initiative aims to empower every customer to choose a shade that truly reflects their personality and style, reinforcing Xiaomi EV’s commitment to innovation and individual expression.

“PPG is proud to support Xiaomi in pushing the boundaries of automotive design and personalization,” says Thomas Li, PPG vice president, automotive coatings, Asia Pacific. “With our global manufacturing network and deep coatings expertise, we continue to deliver innovative solutions that enhance visual appeal and provide long-term performance and sustainability, empowering OEMs to meet evolving consumer expectations and design trends.”

By combining knowledge of cross-industry color trends with advanced digital visualization tools, PPG helps automotive manufacturers develop vehicle colors aligned with the latest consumer trends. Its Digital Styling Program allows designers to simulate how colors and effects appear on virtual car models – both exterior and interior. This approach enhances remote collaboration with OEM design teams, streamlining the evaluation and integration of new color concepts into vehicle development processes.